Latest Research - Making Change Stick: How Communication Influences Behaviour
What happens when the pace of transformation moves faster than people’s capacity to adapt? And how can communication close the gap?
Our research with 70 organisations - and senior leaders across HR, Communications and Transformation - shows a widening gap between the volume of change being pushed out and what people can realistically take in.
85% say the pace of change has accelerated in the past year
45% are managing three or more major transformations simultaneously
Yet only 17% say employees fully understand or are motivated to support change, and just 23% believe leadership provides clear direction
Transformation succeeds in everyday behaviour. That’s where communication earns its place, helping people understand, connect and act in ways that make change real.
Download our Making Change Stick report to explore insights and discover practical steps to move beyond informing, to influencing.