Why people follow people during change
Behaviour-led communication works when leaders are equipped to talk about change in real time – whether it’s practical talking points or helping them understand their own role in modelling the change. Showing the “why” isn’t always an email or a leader speaking in a town hall. It’s context and relevance. It’s leaders or colleagues connecting day-to-day work back to the change - and this can be as simple as talking about it in a team meeting.
From Informing to Influencing
Real transformation doesn’t end at launch. That’s when the hard work starts. Change only sticks when people understand it, see it lived by leaders, and build new habits around it. Communications is what keeps that momentum alive long enough for new behaviours to become business as usual. Read on for more…
Brain Overload: When Change Becomes Noise
Did you know that when people seem resistant or disengaged during change, brain overload could be playing a bigger part than many realise? Brain science shows how it can be a key barrier to engaging people through change - particularly where communication isn’t designed to factor in people’s capacity for information.
Making Sense of the Noise
When organisations roll out multiple changes at once - each with its own message, timeline, and priority - it can create unnecessary confusion and noise for employees.
Without a clear, cohesive story that connects the dots, people struggle to understand how it all fits together. And when change doesn’t make sense in the context of their role, they often stop listening.
In our latest piece, Making Sense of the Noise, we look at how comms teams keep people focused on what really matters.
Want change to stick? Start with the brain.
Did you know that change fatigue is a predictable brain response during many organisational transformations? In this short blog, we highlight two important brain processes that explain why resistance often shows up. We also provide tips to help you design communication with the brain in mind.
If you’re seeing irritability, avoidance, hesitation and an overall lack of engagement among people in in your organisation, chances are they are hitting their limit - and if so, this one is for you!
Too much, too fast
When everything changes at once, nothing lands. The challenge for comms teams is creating clarity so people take in what they need - and know what to do next.
Making Change Stick: How Communication Influences Behaviour
What happens when the pace of transformation moves faster than people’s capacity to adapt? And how can communication close the gap?